SIAL is the abbreviation of the French “Salon International De L'Alimentation”, which translates to 'International Food Exhibition' in Chinese. '西雅(Xīyǎ)' is the phonetic translation of SIAL in Chinese. The SIAL brand was founded in 1964 in Paris by France's Comexposium Group and is the world’s largest food and beverage innovation exhibition brand under its portfolio.
SIAL is held in several cities worldwide, including Shanghai, Shenzhen, Paris, Montreal, Toronto, New Delhi, Kuala Lumpur, and Jakarta. It serves as a key platform for global food companies to showcase their value and voice in the industry. To foster the growth and prosperity of China's food industry, Comexposium Group introduced SIAL to China in 2000, establishing a double city format with SIAL Shanghai and SIAL Shenzhen. With two editions annually, it continues to captivate the attention of food and beverage professionals worldwide with its unique appeal. 'International, professional, trade-oriented, and innovative' have become strong brand labels of SIAL.
Over 25 years of development in the Chinese market, SIAL has served more than 40,000 exhibitors and over 1,000,000 food and beverage professionals from over 110 countries and regions globally. SIAL Shanghai has now become 'Asia's Largest Food and Beverage Trade Fair', while SIAL Shenzhen positions itself as 'The Exclusive Gateway to Southern China's Booming Food and Beverage Market', leveraging the Greater Bay Area, Southeast Asia, and even the global food and beverage market. Each year, SIAL showcases new food and beverage products from numerous countries and regions, attracting a large pool of high-quality invited buyers. The exhibition precisely connects exhibitors with global food and beverage buyers, facilitating deals and business opportunities. Additionally, its 360° integrated marketing throughout the year, offering seamless online and offline trade-matching services, continuously drives business success beyond the exhibition period.
SIAL Shanghai
The Shanghai New International Expo Center will host SIAL Shanghai from May 19-21, 2025. The exhibition area will span a vast expanse of 200,000 square meters, and it is anticipated that 5,000 exhibitors from over 70 countires and regions, and more than 180,000 professionals from 110+countries will together join the show.
Babyfood Village, Organic & Wellness Village, Dairy Sector, Non-alcoholic Beverage Sector, Food Sector, Meat Poultry & Curted Meat Sector, Seafood Sector, Alcoholic Beverage Sector, Pulses and grains, as well as national and regional pavilions.
The concurrent SIAL Global Food Industry Summit will feature ten sub-forums, including the following：Marketing Workshop,Supply Chain Workshop,New Health Food Forum,Food Supply Chain Forum,Food Supply Chain Forum,Global New RetailForum,Import Food Forum,International Meat Forum,SlAL Talks-Distributors,SlAL Talks -Manufacturers.
SIAL is packed with an exciting array of diverse events and activities that cater to different interests and tastes, such as SIAL Innovation, La Cuisine, the Snacking Awards, SIAL Best STEAK Awards, the Chic & Tea Contest, the SIAL CUP Barista Challenge, Chinese Restaurant, and Seafood Fest.
