On September 10, the 2024 China International Meat Industry Week and the 22nd China International Meat Industry Exhibition opened at the Greenland Jinan Yellow River International Convention and Exhibition Center. This is the first 100,000 square meter exhibition since the Greenland Jinan Yellow River International Convention and Exhibition Center was fully completed and opened on September 6. It is also the first time that the national meat exhibition has settled in Jinan.
The exhibition has the highest influence in my country's meat industry, and this exhibition has received strong support from the Jinan Municipal Government. Yu Kangzhen, Counselor of the State Council Counselor's Office and former Vice Minister of the Ministry of Agriculture and Rural Affairs, Chen Ping, Vice Governor of Shandong Province, Li Guoxiang, Vice Mayor of Jinan, Juan Jose, Chairman of the World Meat Organization, Chen Wei, Vice Chairman of the World Meat Organization and President of the China Meat Association, relevant responsible comrades of the central and provincial and municipal agricultural and rural authorities, relevant personnel of the China Meat Association, the World Meat Organization and other units, representatives of key exhibitors, representatives of buyers, etc. attended the opening ceremony.
This exhibition is the international exhibition with the largest area, the highest number of participants, and the widest participation of units, enterprises and provinces undertaken by the Greenland Jinan Yellow River International Convention and Exhibition Center since its opening. The exhibition lasts for 3 days, with an exhibition area of nearly 100,000 square meters, attracting nearly 2,000 well-known exhibitors from home and abroad, and tens of thousands of visitors from domestic and foreign industries will visit the exhibition. The exhibition has the characteristics of large scale, many brand enterprises, diversified exhibits, high technological content, many activities, strong professional effectiveness, strong empowerment effect, and good driving effect. It fully displays the latest products, cutting-edge technologies and processes in the meat industry. During the exhibition, scientific and technological achievements such as automation technology, information technology, digital technology, intelligent technology, and traceability technology in the meat industry will also be displayed and released.
This exhibition will also focus on themes such as the meat industry, and actively contribute to the construction of a new "dual circulation" development pattern and the deepening of agricultural supply-side structural reforms. During the exhibition, the 2024 National Famous, Special, and New Agricultural Products Production and Marketing Docking Event will be held, and 30 provinces, cities, and regions across the country will participate in the group to build a face-to-face communication platform for production areas and markets, enterprises and customers and consumers. At the same time, a number of special meetings such as the 2024 Meat Industry Innovation and Development Conference will be held to share the latest policies, market trends, consumption changes, technological innovation and other topics in the domestic and foreign meat industry.
Jinan Yellow River Convention and Exhibition Center will provide all-round and full-process services for the exhibition, fully releasing the role of the exhibition economy as a "lubricant for the urban economy". As an important supporting facility of the exhibition center, Greenland Jinan Bally and Bally Hotel will go all out to cooperate with this exhibition, and jointly carry out various reception tasks with the excellent comprehensive reception and service level of Greenland Hotel. During the exhibition, the occupancy rate and average room rate of Jinan Bally and Bally Hotel hit a record high during the exhibition. Bally Hotel was fully booked for three consecutive days, and the total revenue exceeded one million.
As the "Yellow River Living Room" city brand focused on building in the starting area of the transformation of new and old kinetic energy in Jinan, the first phase of the Greenland Jinan Yellow River International Convention and Exhibition Center has been fully completed a few days ago. The net exhibition area of the convention and exhibition center is 510,000 square meters, which is currently the world's largest international convention and exhibition center with the largest net exhibition area. Greenland Hannover Exhibition Co., Ltd. is responsible for the operation and management of the convention and exhibition center, and will make every effort to build Jinan's "urban construction accelerator" and "window to touch the world" for high-quality development in the new era. At present, the Convention and Exhibition Center has signed cooperation agreements with Hannover Milan and Shanghai Xinshi Exhibition Service Co., Ltd. to host multiple exhibitions in 2025.
