More than 1,000 companies participated in the exhibition, more than 20 events were held, and the exhibition area was more than 50,000 square meters... On the morning of October 29, the 2024 Global Meat Industry Expo, which covers the industrial chain of meat and poultry, aquatic products, pastries, fruits and vegetables, and pre-prepared ingredients, opened at the Zhengzhou International Convention and Exhibition Center.
Many industry chain elites gathered in Zhengzhou
This is an annual meat industry event that integrates exhibitions, forums, competitions, tastings, and awards. Relying on the three major advantages of Henan's meat industry, transportation location, and cold chain logistics, this conference brings together elites from the global meat industry chain, integrates the upstream and downstream R&D, production, circulation, and trade industry chains of the industry, connects the first, second, and third industries, and opens up the coordinated development of the meat industry with Henan cuisine, agricultural products, catering, and cold chain logistics.
As a trillion-dollar industry category and a daily necessity, meat products are related to global catering supply, residents' food safety, and national economic development. How to build a new pattern of meat development in the country and even the world? How to promote the development of the industry in groups and upgrade it? The 2024 Global Meat Industry Expo answered these questions of the industry and the times.
Qiu Kai, executive president of the Aquatic Industry Chamber of Commerce of the All-China Federation of Industry and Commerce, mentioned in his speech at the opening ceremony that in terms of positioning, this conference focuses on the global meat and aquatic industry, specially plans an international exhibition area, and introduces dozens of world-renowned meat and aquatic companies. Through this expo, meat and aquatic industry companies have extensive exchanges and interactions with the cold chain logistics industry, food machinery industry, catering industry and related upstream and downstream industries, and work together to promote the transformation and upgrading of the national aquatic industry, and truly form a new pattern of "buying from the world and selling to the world".
"As the 'meat bag' in the Central Plains, Henan's meat industry has a solid foundation. This expo combines the industrial advantages and characteristics of Henan Province to build a new platform for communication, cooperation, mutual benefit and win-win for global meat industry people." Zhu Changliang, director of the organizing committee of the Global Meat Industry Expo, founder and CEO of Wuhan Liangzhilong Food Co., Ltd., and founder of Liangzhilong China Food E-commerce Festival, said that the exhibition starts with new consumption formats, new models and new products to promote high-quality supply and create more new market demands.
"Internationality" is a major feature of this conference. FABRIZZIO, foreign representative of the conference and president of Brazil Natural Group, expressed his expectation to consolidate the new business model with Chinese entrepreneurs, hoping to respond to the needs of the times with more emphasis on sustainable consumption with the help of the conference.
It is reported that this expo is jointly sponsored by Wuhan Liangzhilong, Zhongyuan Four Seasons Aquatic Products Logistics Port and Liancai.com. In terms of industrial characteristics, there is support from the international meat and aquatic industry trade industry chain of Zhongyuan Four Seasons Aquatic Products Logistics Port, which "buys from the world and sells to the whole country", as well as the support of Wuhan Liangzhilong as the first brand of national food and food exhibition enterprises, and Liancai.com, a professional food and food Internet platform.
Create a broad exchange and trading platform for the meat industry
A wide range of delicacies, endless buyers and visitors, a platform for matching supply and demand... At the exhibition site, participants feasted while visiting exhibits and negotiating follow-up business. First-line brands such as Liangzhilong, Zhengzheng, Si Nian, Sanquan, Guolian Aquatic Products, Yuxuan, Guoquan Food, Huaiyaotang, Haoshangni and others gathered in one place, opening up new channels with new technologies and new products; tens of thousands of categories such as meat and poultry, aquatic products, snacks, agricultural products, etc. created new scenes and stimulated new consumption with high-quality products.
"The popularity is particularly high! After tasting, the audience will take a brochure to understand the product and make subsequent orders. We brought 10,000 brochures, and they were almost distributed at the beginning of the afternoon session!" The exhibitors of Xinjiang Yurt Girl Food Co., Ltd. wore ethnic costumes and cut smoked horse sausage on site, which became a beautiful landscape. The person in charge of the exhibition area said that they came from Xinjiang and hoped to spread the food to more places. The warm atmosphere on the scene made them feel the enthusiasm of people from all over the country for food.
As the temperature drops, how can we miss the steaming hot pot? "This meat roll tastes good. It's the most necessary to eat hot pot when it's cold. What's the price of each category? How to order it later?" In front of the "Old Sheep's Head" exhibition area, the audience praised the lamb rolls after tasting them, and they all had a deep understanding and consultation on the products.
"New Chinese-style" tea drinks have successfully "broken the circle" and have received widespread attention and popularity. Many young people have replaced the iced American in their hands with the "new Chinese-style" in the pot. The freshly boiled black plum soup and small hanging pear soup in the "Kitchen Preparation" exhibition area are steaming hot. These healthy freshly boiled drinks far away from "technology and hard work" attract the audience to stop and taste. "It's cold, it's more comfortable to drink some hot drinks. This freshly boiled new Chinese-style drink is also healthier. I didn't expect to meet it at the exhibition this time." Citizen Ms. Liu said after tasting it.
Talking about new opportunities for industrial development
The forum was full of "dry goods". At the "2024 World Meat Trade Service Conference" held on the afternoon of October 29, experts, scholars and business leaders discussed the latest status and future trends of the meat industry chain, and jointly sought the transformation path of meat traders in the new era; the "-18℃ Summit Forum" gathered more than 200 guests including experts, scholars and corporate representatives in the frozen products and cold chain logistics industry to discuss the path of cold chain going overseas and seek new opportunities in the trillion-level cold chain market; the "China Catering Industry Overseas Development Forum" brought together representatives from associations, enterprises, professional markets, etc. to jointly discuss how Chinese catering can go global.
In addition to exhibitions and forums, the conference also set up competitions and performances. At the 2024 China Henan Cuisine Chef Festival and the exhibition competition of famous technical schools in the Henan catering industry, more than 20 master schools took the stage to exchange cooking skills and showcase Henan catering classic dishes and traditional cooking skills.
It is understood that this expo will last for 3 days. On the morning of October 30, the first Central Plains Cold Dish Festival and Chinese Cold Dish Cooking Skills Competition of "Liancai.com" will be held. At that time, famous cold dish chefs will go all out to compete for the title of the king of cold dishes through cooking competitions; the "Agricultural Products Supply Chain Summit Forum" will invite leading enterprises in the fresh food industry chain, first-line live broadcast institutions, Internet celebrities, platform leaders, etc., with the theme of "Smart Freshness, Innovative Development", to discuss new challenges such as categories, scenarios, channels, and safety of the agricultural product supply chain, and seek industry brand building and marketing breakthroughs.
Precise production and sales docking, star-studded celebrities, and distinctive international characteristics... This expo invites meat elites from five continents to create an international food exchange and trade platform, realizes product selection docking, customer development, order cooperation, and production and sales matching through trade fairs, and sees through the industry trend and demonstrates the spirit of craftsmanship through forums and competitions. It will play an important role in promoting the creation of a supply chain financial intelligence sharing platform, a full industry chain product selection platform, and a full-channel resource efficient docking platform.
